An accurate examination of our sales self would be an eye-opening if painful experience. Similar to the fable, The Emperor’s New Clothes, sometimes we see what we want to see and other times we believe what others tell us despite the fact that neither demonstrates the truth. So long as it keeps up the illusions, you are good to go. It tells you what it wants you to hear and what you desperately need it to say so you don’t have to face the harsh truths. Print has been your bread and butter and it will continue to put food on your table.”īut, here’s the thing: The sales mirror lies to you.
You have loyal accounts who aren’t going anywhere. You’re universally loved inside and outside of the plant and the powers-that-be love you and think you’re doing a great job. And the mirror, a willing accomplice, does what it does best-It lies:
“Sales mirror, mirror on the wall, how am I doing?” they ask in an effort to justify their current state. Sales people routinely do the same thing when gauging their own progress, sizing themselves up as if they are in a dressing room: So, you see what you want to see and not how things really are. The low price makes you ignore the fact that the color and style are outdated and, if we’re being honest here, ugly.
Taking stock of your own sales efforts is a lot like looking in the mirror while wearing an ill-fitting but super cheap clearance item.
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